I was just about to enter a battle of conscience over my favorite Naked brand juices and the fact that they only come in plastic bottles, when I saw this inscription on my latest carrot-orange blend:
"love this reNEWabottle
It's a bottle made from other bottles.
And it can be used to make more bottles in
the future. 100% recycled and recyclable.
Don't you just love that?"
Yes, Naked Juice, yes I do. And thank you for staying one step ahead of your consumer/fan's packaging concerns. That's just one example of how, as soon as a company establishes their position in terms of sustainability, they're going to be held to a higher standard. This, probably for no other reason than the very consumers who are buying into their brand don't want to stand waffling at the checkout stand with a guilty conscience.
Now, of course, being the testy consumer I am, I question them on the claim that their bottle is 100% recyclable, knowing that 100% recycled bottle caps are only just appearing on the scene (here is a link to Aveda Salon and KW Plastics' pioneering efforts in the area: "KW: Caps off to Aveda's PCR use and materials collection program." Packaging World. http://www.packworld.com/article-28145).
And, despite the bounds forward represented by this container in the mainstream marketplace, I would still prefer some system, such as a Naked Juice soda fountain, that allowed me to fill up my smoothies more than once.
Not to scare away companies from taking these steps, I recognize there are certain indulgences I don't like to deny myself, and take off my hat to enterprises like this who help us consumers meet our cravings while meeting our environmental goals.
Bravo Naked Juice!
Now I'm going to use your recycled bottle to plant herbs.
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