We will take a brief intermission from the topic of coal
ports to examine the tangentially relevant issue: Environmental Impact
Statements. We saw in the last post that indirect effects from a
project like the Gateway Terminal occur on a global scale that cannot be truly captured in an EIS. Do other forces likewise limit the ability of an EIS include direct, local impacts?
It is entirely plausible that the contents of an EIS are influenced by economic
considerations. Some factors may be lessened or left out simply because they’re “inconvenient” to consider.
(A
former professor of mine, Jean Melious, explains how this might happen.) Does the EPA itself fall prey to this mentality when jobs or economic well-being are at stake? Let’s not talk about that just now....
Let’s talk instead about the statement of cash flows. This
is a financial document stating how well a company is doing on a day-to-day
basis, measured by its free cash flow. How do company biases figure in?
Is there an ethical conflict when the ones who benefit from an
airbrushed portrait also prepare the statement?
Two statements potentially subject to "fudging". We may have encountered an issue here. The issue being that currently, environmental protection fits
on the statement of cash flows – as an expenditure. Permitting, mitigation, the
purchase of scrubbing equipment – all of these are presented as a burden.
Any company in their right mind wants to narrow the scope of
the EIS, because otherwise they will be swamped in cleanup projects – having to
restore baby seal habitat in exchange for building out a waterfront, for instance. (In 2004 the city of Bellingham took on the project of removing creosote-coated pilings in exchange for building a waterfront boardwalk. You might expect a waterfront
boardwalk to have the positive environmental impact of bringing public awareness to
the shoreline. Yet, as we see, the line between cost and benefit is a finely negotiated
one.)
Rarely are the restrictions prescribed by an EIS viewed as
an opportunity. Yet I have encountered some exceptions. A
cohousing development across town uses their spare space to accommodate a living wetland, complete
with orchard and creek. At some point I expect it occurred to
them that providing open, undisturbed space would attract residents, perhaps even
persuading them to pay more.
It brings to mind a Mastercard commercial:
Wetland restoration: $100,000
Wetland restoration: $100,000
Park bench: $1000
Planet Earth: priceless.
The problem being that returns on “green investments” generally
appear in guise after some time has lapsed, whereas the statement of cash flows
demands, “Do you have enough cash to cover expenses now?” Knowing this, what environmental changes can be made that pay
off before paying out? How could the
statement of cash flows be altered to highlight the positive returns on these
investments?
Bob Willard in The New
Sustainability Advantage talks about several concrete ways in which this
might happen. First is in decreased Cost of Goods Sold (COGS). What if a
construction company uses 30% salvaged material? Labor costs may rise, yes. But consider that material purchases make up
50-80% of expenses for American manufacturing companies (Willard). And rising
material costs have outpaced construction bids since 2004.
An decrease in material costs will more than compensate an increase in labor.
What factors into a company’s COGS? Materials and labor. Take that down by even 10%, and you’ve achieved a 5-8% increase to the bottom line. This is your net income – the starting point for the statement of cash flows.
What factors into a company’s COGS? Materials and labor. Take that down by even 10%, and you’ve achieved a 5-8% increase to the bottom line. This is your net income – the starting point for the statement of cash flows.
Divert half the immediate benefits from such a project into
what Willard calls a Sustainability Capital Reserve, and you have the needed
cash to carry out the next project. What if the statement of cash flows began
with that positive bucket of cash carried over from last year’s sustainability
initiative?
Compare the accumulated savings to the cost of lobbying
against EPA measures, or paying lawsuits.
Being ahead of the curve: pretty near priceless.
P.S. It will be interesting to watch how a similar mentality plays out on a national scale abroad (see Norm Becker – "Merkel's Economic Advisers Oppose Increases in Spending"). Will expenditures on such items as support for stay-at-home moms cripple the German economy or bolster it?
Unfortunately the effects are going to be hard to measure. Perhaps the added income will induce more spending in new households. Perhaps it will reduce unemployment rates as young mothers are freed to take care of their children, leaving the labor force. Or perhaps it will induce households to earn less overall. It may place a disproportionate burden on single moms who need to work. Or single moms may quit their jobs in order to receive benefits, becoming dependent on state income.
If everything were as simple as the above example of a construction company & COGS, we would have a much better idea of where to put our investments. As it is, tracking cash flows back to their source is an art form at best, and even less clear when applied to the long-term cause & effect loops of sustainability.
Connecting the loops from past actions to present benefits may be the next worthwhile pursuit. We either have to change the language we use to talk about sustainability, or change the time-frame we use to examine the success of economic initiatives.
P.S. It will be interesting to watch how a similar mentality plays out on a national scale abroad (see Norm Becker – "Merkel's Economic Advisers Oppose Increases in Spending"). Will expenditures on such items as support for stay-at-home moms cripple the German economy or bolster it?
Unfortunately the effects are going to be hard to measure. Perhaps the added income will induce more spending in new households. Perhaps it will reduce unemployment rates as young mothers are freed to take care of their children, leaving the labor force. Or perhaps it will induce households to earn less overall. It may place a disproportionate burden on single moms who need to work. Or single moms may quit their jobs in order to receive benefits, becoming dependent on state income.
If everything were as simple as the above example of a construction company & COGS, we would have a much better idea of where to put our investments. As it is, tracking cash flows back to their source is an art form at best, and even less clear when applied to the long-term cause & effect loops of sustainability.
Connecting the loops from past actions to present benefits may be the next worthwhile pursuit. We either have to change the language we use to talk about sustainability, or change the time-frame we use to examine the success of economic initiatives.

